E-Commerce Lecture

Lecture E-Commerce

On this website we publish the plan and (partly) the content for 14 units (each 5 hours) of the lecture on e-commerce. You will learn all about the challenges and chances of building a successful business on the Internet. The lecture will give you an overview, theoretical background and practical examples. You will gain a lot of know how about the characteristics of Internet Businesses, about the optimization of websites for users and for search engines, about the ways to success and the controlling of these strategies.

You will learn how to establish a marketing plan, how to control this plan and how to bring customers to your website. We discuss the challenges and the drawbacks.

This website will grow in the course of the lecture. We will add links, excerpts and recommendations for further readings.

Every student shall enrol for an online marketing course I prepared especially to support you with know how about Internet marketing. The course is in English and after you signed in you will get a lesson every 4 or 5 days directly to your e-mail account.

You will find more details here: Internet Marketing Course (If a student likes to read the German version - go ahead: Marketing Kurs)

Nearby on the webpage Shopmarketing.info you will find more information about search engines and web marketing.