E-Commerce Topics

E-Commerce Topics

The topics may vary as we proceed in the lecture. This version is of Feb. 24th

Plan of Topics

1. Internet and World Wide Web;

History, Characteristica and Economic Relevance

2. Business Case I

Running a Successful Web Business, Social Communities

3. Marketing Pyramid, Cost- and Production Function,

Minimal Cost Calculation, Network Effect

4. Search Engines, Operation Principles, Evaluation,

Relevance Strategy, Meta Tags, Optimization

5. Findability, SEA, SEO, Controlling

SEO Practical Instructions

6. Marketing Plan, Profitability, Google Analytics,

7. Affiliate Marketing, Google Adwords, Hands On Practise

8. Building a Webshop, Concept and Implementation,

Software, Content, Buying Process

9. Webshop Usability, Corporate Identity, Profit Calculation

10. Usability Optimization, A/B Testing, Multivariat Testing

11.  Payment Systems, Security, Legal Requirements

12. Business Case II, Establishing and Running a

Successful E-Commerce Business (mymüsli)

13. Virtual Economy, Virtual Money, Virtual Reality,

14. Business Case III, Market Place Real Estate,

(Kalaydo.de) Future of internet and WWW

Summary: Profitability-CBS

-See Attachment Below-